Polish Association of The Deaf: Unmute - Louder Than Decibels

The Polish Association of the Deaf created the first ever all-deaf band, UNMUTE, to drive awareness about exclusion of the deaf from pop culture, trigger a change of attitude from the public and encourage understanding and acceptance.

Campaign details

Title: Unmute: Louder Than DecibelsBrand: Polish Association Of The DeafProduct: UnmuteIdea: Change ServiceplanCountry: Poland

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessEuropeNon-specificOtherMiddle21 000 euros


There are almost 900,000 deaf and hearing impaired people in Poland. On a daily basis they communicate in their incomprehensible for hearing majority sign language. Polish for them is the foreign language. Hearing people often perceive "flashers" as freaks with motor over-expression. The term "Deaf" encompasses various degrees of hearing loss, and even...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands