Police Service of Northern Ireland - Knife crime: how advertising can impact on the marginalised of society

This paper discusses the Police Service of Northern Ireland campaign against knife crime. The objectives were to raise awareness and change attitudes through education, a knife amnesty and advertising.
Agency: GenesisAuthors: Linda Hodgson, David Marshall, Michael Keenan and Tara West

Police Service of Northern Ireland – Knife crime: how advertising can impact on the marginalised of society

INTRODUCTION

This is a story of how advertising can have an impact...

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