Police Recruitment - How thinking negatively ended the negative thinking

Three-year campaign (TV and Internet) to improve police recruitment from 2000. This is the first national campaign for the police, with aim of helping to recruit 9,000 officers.
Agency: M & C SaatchiAuthor: Richard Storey

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The Home Office (Police Recruitment)

How Thinking Negatively Ended the Negative Thinking

Counter-Intuition

This paper charts the transformational effects of two...