Campaign details
Brand: PolestarBrand owner: PolestarEntrant company: FamousGreyIdea creation: FamousGreyMarket: BelgiumSector: AutomotiveMedia channels: Email marketing, Magazines - business, Newspapers, Online display, Public relations, Social media, Television & Connected TV, Outdoor, Out of home Budget: 1 - 3 million
Executive summary
The 'goodbye normal' campaign by Polestar helped the brand evolve from completely unknown to the fourth best-selling brand of electric cars in Belgium in just one year. The core of this success lies in our disruptive communication that consistently departed from the brand's purpose....