Polaris Industries, Inc.: The New American Motorcycle campaign

Ed Digner

In 1998 Polaris Industries, Inc., best known as a manufacturer of snowmobiles, introduced the Victory Motorcycle, the first new American motorcycle to be introduced in 60 years.

Polaris Industries, Inc.: The New American Motorcycle campaign

Ed Digner

OVERVIEW

In 1998 Polaris Industries, Inc., best known as a manufacturer of snowmobiles, introduced the Victory Motorcycle, the first new American motorcycle to be introduced in 60 years....

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