Poker: Recovering the friends Cupid stole from us

On Valentine's Day, Poker beer fought back against Cupid to reunite friends and boost sales of its new brew in Colombia.

Campaign details

Brand: Cerveza PokerBrand owner: Anheuser-Busch InBevEntrant company: AbInbev - ColombiaIdea creation: Alina Vélez Comunicaciones BogotáMarket: Latin AmericaSector: Alcoholic drinksMedia channels: Radio & audio, Word of mouth, Influencers, KOLs, Mobile & apps, Events & experiential, Television & Connected TV, Online video, Outdoor, Out-of-home, Public relations, Websites & microsites, Packaging & designBudget: Up to 500k

Campaign video

Creative assets

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