Poker: Recovering the friends Cupid stole from us

Domingo Moreno

On Valentine's Day, Poker beer fought back against Cupid to reunite friends and boost sales of its new brew in Colombia.

Campaign details

Brand: Cerveza PokerBrand owner: Anheuser-Busch InBevEntrant company: AbInbev - ColombiaIdea creation: Alina Vélez Comunicaciones BogotáMarket: Latin AmericaSector: Alcoholic drinksMedia channels: Radio & audio, Word of mouth, Influencers, KOLs, Mobile & apps, Events & experiential, Television & Connected TV, Online video, Outdoor, Out-of-home, Public relations, Websites & microsites, Packaging & designBudget: Up to 500k

Executive summary

This is the story of how Colombian beer brand Poker, the friends’ beer, managed to fight back against one of the biggest causes of distancing among friends: love....

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