Poker: For Friendship, Everything

Poker, a beer brand, launched a campaign in Colombia to defend sales so it was established as one of the top three brands of most sold beers, and be the brand with the greatest brand power in the category.

Campaign details

Brand: PokerBrand owner: Anheuser-Busch InBevEntrant company: DDB BogotáIdea creation: Go Together BogotáMarket: ColombiaSector: Beer & ciderMedia channels: Online display, Online video, Outdoor, Out-of-home,...