Campaign details
Brand: PokerBrand owner: Anheuser-Busch InBevEntrant company: DDB BogotáIdea creation: Go Together BogotáMarket: ColombiaSector: Beer & ciderMedia channels: Online display, Online video, Outdoor, Out-of-home, Packaging & design, Print - general, Unspecified, Programmatic display, Radio & audio, Search marketing, Social media, Television & connected TV, Word of mouth, InfluencersBudget: 1 - 3 million
Executive summary
This is the story of how during the past few years, Poker beer, the beer of friends, has managed to reinvent itself and overcome generational, cultural and competition changes, consolidating itself as...