Poker: For Friendship, Everything

Poker, a beer brand, launched a campaign in Colombia to defend sales so it was established as one of the top three brands of most sold beers, and be the brand with the greatest brand power in the category.

Campaign details

Brand: PokerBrand owner: Anheuser-Busch InBevEntrant company: DDB BogotáIdea creation: Go Together BogotáMarket: ColombiaSector: Beer & ciderMedia channels: Online display, Online video, Outdoor, Out-of-home, Packaging & design, Print - general, Unspecified, Programmatic display, Radio & audio, Search marketing, Social media, Television & connected TV, Word of mouth, InfluencersBudget: 1 - 3 million

Executive summary

This is the story of how during the past few years, Poker beer, the beer of friends, has managed to reinvent itself and overcome generational, cultural and competition changes, consolidating itself as...

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