The cost of conversation
There's an awful lot of blah around the ROI of word-of-mouth. And, yes, I'm probably responsible for about 70%, so shoot me. Bottom-line discussion always gets more online attention than anything else.
Syncapse recently announced that the average worth of a Facebook fan for the top 20 US brands is $ 136.38, based on a combination of how much they spend on the products, loyalty, recommendations and earned media. The fact that the industry is focusing on questions such as 'what is the value of a Facebook fan' – or, rather more usefully, 'how...