Point of View: Media goes organic

Brand agencies see social media as a way to open new dialogue with consumers. Media agencies see it as a way to refine tracking of ad effectiveness.

Media goes organic

Joe Mandese


As a trade journalist, I know a little about a lot of things in the media business, but every so often I get to hang out with some people who know a lot about some specific things.

Recently, I had the opportunity to spend a few days with some experts on emerging social media platforms and marketing models, and got some first-hand exposure on how they believe it is transforming the way marketers and agencies engage with consumers. It took place in the improbably bucolic setting of LakeTahoe, Nevada, which on the surface would...

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