Point of View: It's all in the timing

Molly Flatt

Social media platforms can be relentlessly transient, demanding micro-engagement at every moment. This worries businesses as they are used to controlling time on their own terms.

Point of View: It's all in the timing

Molly Flatt

David Tennant was right to get out of the Time Lord business when he did. Old-fashioned multidimensional travelling has nothing on social media for warping time, as marketing departments are well aware.

Social platforms and tools can be great temporal levellers, blurring both centuries and time zones, as Beowulf rubs shoulders with Bolano on Wikipedia and we run midnight sessions on Skype. They also have disconcerting intimations of immortality, capturing our ill-advised comments and impulses in search engine archives to be resurrected at whim. However, they can also be relentlessly...

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