Point of View: Facebook is the global dormitory

Over 35% of all web traffic is taken by Facebook, but it is not simply a bigger or different kind of media – it is changing our behaviour.

Point of View: Facebook is the global dormitory

John Woodward Publicis Worldwide

More than 35% of all web traffic measured is taken by Facebook. It's a stat that ought to make us sit up and ask what this really means. Facebook is one of the biggest media buys on the planet; it is now valued it at $50bn (£32.3bn) – making it worth more than Time Warner, eBay orYahoo.

But to stop the story there is to misunderstand the real change afoot. Facebook is not simply a bigger media, or even a different type – it is changing...

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