Point of View: Black box media

A digital media guru has recently been talking more about what he doesn’t understand about the brave new world of digital media than what he does.

Black box media

Joe Mandese

Lately, I've become a big fan of a digital media guru who has been talking more about what he doesn't understand about the brave new world of digital media than what he does. His name is Terrence Kawaja (sounds like cow-wad-ja), and he is one of the principals of private equity firm Luma Partners.

If you've been to any of the many advertising technology conferences held in the US over the past couple of years, you may have had a chance to see Kawaja's schtick. I call it schtick endearingly, because Kawaja is prone to...

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