Pocari Sweat: Get well soon

Pocari Sweat, the sports drink brand, aimed to cover the wider issue of fevers during the COVID-19 pandemic and educate audiences with the main functionality of its product in Indonesia.

Campaign details

Brand: Pocari SweatLead Agency: m/SixRegion: APAC

Strategy

Objective

Annually, Pocari Sweat is committed to supporting doctors, hospitals, as well as educating its audience to be more aware about the symptoms and the prevention of Demam Berdarah...