P&O Cruises

P&O Cruises attracted those who had never previously considered a cruise holiday by highlighting an array of onboard delights, including an emotive teaser comparing experiences to world-famous destinations.

P&O Cruises

Entire Direct Marketing

THE TEAM

Ian Bates – Creative Director Darren Mower – Art Director Richard Norton – Copywriter Clare Cox – Senior Account Manager Catrina Law – Senior Planner Lesley Beckley – Production Manager Janine Woodcock – Account Director

OTHER CONTRIBUTING COMPANIES

Happy Hour – Film production Emotive – e-production

WHAT IS WONDERFUL...?

We attracted those who had never previously considered a cruise holiday by highlighting an array of onboard delights, including an emotive teaser comparing experiences to world-famous destinations. A tasty 7.69% response (the target was 2.1%) at a...

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