PNC Bank: Forward

Jorge Becerra

PNC Bank structured a tech-forward campaign in the US to highlight its innovative products and services, and successfully acquire affluent new Hispanic customers.

Campaign details

Brand: PNC Bank Brand owner: PNC Bank Entrant company: PNC BankIdea creation: Alma DDB Miami Market: United States Sector: Banks Media channels: Email marketing, Online video, Online display, Social media, Radio & audio Budget: 3 - 5 million

Executive...

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