Campaign details
Brand: PNC Bank Brand owner: PNC Bank Entrant company: PNC BankIdea creation: Alma DDB Miami Market: United States Sector: Banks Media channels: Email marketing, Online video, Online display, Social media, Radio & audio Budget: 3 - 5 million
Executive summary
In the financial category, most Latinos don’t experience a trigger event that leads them to switch banks. That’s why many people keep their checking account with the same bank for more than 10 years on average.
This is the story of how,...