PNC Bank: Forward

PNC Bank structured a tech-forward campaign in the US to highlight its innovative products and services, and successfully acquire affluent new Hispanic customers.

Campaign details

Brand: PNC Bank Brand owner: PNC Bank Entrant company: PNC BankIdea creation: Alma DDB Miami Market: United States Sector: Banks Media channels: Email marketing, Online video, Online display, Social media, Radio & audio Budget: 3 - 5 million

Executive summary

In the financial category, most Latinos don’t experience a trigger event that leads them to switch banks. That’s why many people keep their checking account with the same bank for more than 10 years on average.

This is the story of how,...

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