Virgin Trains – Plane Relief

After a successful year in 2006, during which its punctuality rate reached 94% and its high-speed London to Manchester train service began to run every half hour, Virgin Trains was keen to take on its major rival on the route: domestic airlines.

Virgin Trains – Plane Relief

Agency name: Exposure Client name: Virgin Trains Category: Trial Country: UK


  • Virgin Trains had brand new rolling stock, punctuality at 94% and delivered a successful marketing campaign (The Return Of The Train) in early 2006,

  • Running a service between London–Manchester every 30 minutes and offering travel times from just 2 hours 5 minutes, the business had never felt so confident that it could take on it's biggest enemy... the domestic airline

  • Virgin Trains main challenge is to entice people to switch from travelling by air and change the perception...

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