Unilever - Rexona knows what makes you sweat. (Belgium)

Rexona/Sure, Unilever’s deodorant brand, had fallen to third place in the Dutch market and wanted to recruit younger customers.

Unilever – Rexona knows what makes you sweat. (Belgium)

Agency name: Lowe SA/NVClient name: UnileverCategory: Integrated Communication

BACKGROUND

Rexona had dropped from market leader to the 3rd position on the market. In 2006, its market share had further...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today