Unieuro: Unieuro Club - I love my passion

Unieuro, the Italian consumer electronics and household appliance distributor, transformed its loyalty scheme to increase sale frequency in its sector.

Campaign details

Agency: Gruppo RoncagliaCountry: Italy

Background

It's a sector with a low purchase frequency -on average customers visit stores once every three or four months. So our challenge was to create a valuable relationship with customers, increasing opportunities for contact with them. Our main challenge was, therefore, to enhance the dialogue between customers and brand by creating more opportunities for contact, even outside the store. From here the idea of transforming the Unieuro Club loyalty program in a world, the UnieuroClub.itworld, that was not limited just to an interaction client / brand during the...

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