Toyota – Chili con car
Agency name: PKP proximity Client name: TOYOTA FREY AUSTRIA Category: Integrated communication Country: Austria
Thirty-five years of Toyota Austria is a cause which was celebrated with the launching of a special edition of the Corolla Verso in 2005. An accessory pack at no additional charge (darkened glass, chrome rear trim strip, parking sensors, hands-free system with steering wheel operation) was designed to attract new buyers following the successful launch year.
The task was to make a visually similar model even more attractive and, in particular, tap into younger target...