Teva Italia: Congresso Sin 2016 Venezia

Copaxone, the pharmaceutical brand for treating multiple sclerosis, reaffirmed its leading position at the National Congress of Italian Neurologists (SIN).

Campaign details

Agency: cdm milanCountry: Italy

Background

Copaxone needs to reinforce its leadership in a market where new competitors, which are all the other pharma companies in the same therapeutic area, are emerging.

SIN is the National congress of neurologist, thus the main and most important occasion for the brand to communicate to its target.

The client wanted to state the leadership of the brand/product, even after 20 years since its launch, in a crowded market with newly born competitors.

National Context of the Campaign

SIN is the National congress of Italian neurologists, thus the main and...

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