Campaign details
Agency: cdm milanCountry: Italy
Background
Copaxone needs to reinforce its leadership in a market where new competitors, which are all the other pharma companies in the same therapeutic area, are emerging.
SIN is the National congress of neurologist, thus the main and most important occasion for the brand to communicate to its target.
The client wanted to state the leadership of the brand/product, even after 20 years since its launch, in a crowded market with newly born competitors.
National Context of the Campaign
SIN is the National congress of Italian neurologists, thus the main and...