Campaign details
Agency: These DaysCountry: Belgium
Background
Telco provider Telenet celebrated its 20th birthday. Therefore they ran a big national campaign that showed people how far they've come over the past 20 years. Throughout different media, Telenet took us on a trip down memory lane and showed us the evolution of the Internet, cooking shows, gaming, phones, etc. And concluded that Telenet is now your best partner to embrace the latest technology.
National context of the campaign
To show young people how far we've come, Telenet launched the CamerApp. A fun photo app that looked and worked...