Scottish & Newcastle - John Smith's People's Race (UK)

John Smith’s is in its third year of sponsoring The Grand National. The objective was to: exploit John Smith’s Grand National sponsorship property, extending legitimate promotional period; provide support for John Smith’s Grand National in-store / POP activity; and raise customer awareness of John Smith’s and the link with The Grand National.

Scottish & Newcastle – John Smith's People's Race (UK)

Agency name: Steam UK Ltd Client name: Scottish & Newcastle Category: Sponsorship/Joint Effort/Tie-in


John Smith's is the UK's No. 1 bitter. Key competitors are other UK bitters with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands