Renault (Italy) - Modus. Grow up, what for?

The short paper details a campaign targeted at future mothers at antenatal classes, which distributed a kit with a children's book symbolising the security offered by the Modus.

Renault (Italy) – Modus. Grow up, what for?

Campaign Title Modus Grow Up, what for?Brand RenaultCategory A1 Automotive & Consumer Durables incl. HouseholdMedal BronzeAgency Publicis Dialog

SUMMARY

The campaign targeted future mothers at antenatal classes by distributing a kit with a children's book symbolising the security offered by the Modus (see Figure 1). The book tied the objectives of the Modus with the security worries of a new mother, with the message that if you think as a child, then the only car for you is a Modus.

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