Rabobank Valkenswaard & Waalre - Rabobank is looking for Dreamchasers

Dutch bank Rabobank were experiencing a decrease in the amount of teenagers applying for a new bank account and therefore wanted to raise awareness of the brand amongst those between 12 and 18 years old.

Rabobank Valkenswaard & Waalre - Rabobank is looking for Dreamchasers

Agency name: 105 Client name: Rabobank Valkenswaard & Waalre Category: Small budget Campaign

BACKGROUND

Just like their main competitors, Postbank and ABN AMRO bank, Rabobank Valkenswaard en Waalre is experiencing a decreasing growth in the amount of teenagers applying for a new bank account. Even nice gifts cannot help to convince them (and their parents) to become customers.

From research the bank had also found that the Rabobank brand values are not well known amongst the target audience. Over the years they seem to have lost...

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