Prague Pride: We all have a rainbow inside

This case study describes how Prague Pride, a LGBT festival, attracted public attention and increased attendance.

We all have a rainbow inside

Campaign details

Brand: Prague PrideAgency: MADE by VaculíkCountry: Czech Republic

Background

A campaign for the Prague Pride gender minority festival that communicates that first and foremost, we are human.

We wanted to attract the attention of the general public and support the idea that differences should enrich us and not divide us.

We just wanted to show that we are the same and show Czech people, that gays and lesbians are also human. That they are the same as everyone else!

National Context of the Campaign

Tolerance towards minorities...

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