Peter Mark – Karma
Agency name: OgilvyOne Client name: Peter Mark Category: Dealer/Salesforce/Internal Motivation Country: Ireland
Peter Mark has 71 hairdressing salons around Ireland. In an industry where head-office driven promotional campaigns are a rarity, Peter Mark wanted to create a central database of customers, based around a newly installed ePOS software system.
In the past, customer contact details were held not by the salon, but by the individual stylists. We needed to help them see that sharing these details would be mutually beneficial – and that head-office campaigns can drive local sales. Therefore...