Campaign details
Agency: ignisCountry: United Kingdom
Background
Time, attention and cash to spend? The consumer in Travel Retail (TR) is, in many ways, the ideal customer. But despite the opportunity it presents, you'll rarely see brands look beyond placement and pricing. Heavy discounting and offers saturate this environment, and even brands that have great stories to tell often won't in favour of more conventional methods. We knew that moving away from this model would require a brave brand; that brand was Jameson. We also knew that this environment was perfect for us to engage our travelling demographic...