PepsiCo: Superfan Stunt

PepsiCo, a food and beverage company, leveraged its partnership with the UEFA Champions League in Ireland by launching a video campaign that surprised superfans by taking them to the UCL game.

Campaign details

Agency: Havas DublinCountry: Ireland

Background

PepsiCo is the world's second largest Food and Beverage Company, comprised of a large number of brands including Pepsi Max and Doritos.

In July 2015, PepsiCo signed a global sponsorship with The UEFA Champions League (UCL). This was the first Pepsi Max and Doritos sponsorship to be activated within Ireland.

As a result, PepsiCo Ireland wanted to leverage this global event to gain more relevance with Irish football fans in a local way.

Crisps/chips are a top snack choice of football fans, and soft drinks one of the top beverage...

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