Pallas Foods: Relish Rewards

A self-funded loyalty program helped Pallas Foods, the wholesale food provider, increase customer spend while retaining their loyalty in Ireland.

Campaign details

Agency: TLC MarketingCountry: United Kingdom

Background

Pallas Foods are a leading foodservice provider in Ireland. They have 9,000 customers and boast a product range of over 14,500 products. Customers include pubs, restaurants, cafes, hotels and retail outlets.

The foodservice industry is characterised by competition at national, regional and local level. Research conducted by Pallas Foods identified that foodservice customers have an average of seven suppliers into their business.

Operating in a price sensitive market, sales representatives often found customer conversations steering to price. Competitors were also rewarding customers with promotional items for seasonal and bulk...

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