Opel Gabriel

This case study explains how Opel, the car manufacturer, used a competition to encourage people to submit ideas for car add-ons, and raise awareness of an available discount in Belgium.

Opel Gabriel

Campaign details

Agency name: LDV UnitedCategory: Direct 1:1 Communication & Digital Communication, Innovative Idea or Concept, Integrated Communication and Product Launch/Relaunch/Trial campaignsCountry: Belgium

Background

The initial briefing was to create awareness for 50% discount on all the Opel car options. But this is a generic message. It doesn't stand out from the crowd. On top of this, practically all car brands were using their online and social channels as push media, not realising the full potential of these platforms.

Opel stands for proximity and wants to be close to its clients. This isn't...

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