MTV Networks International - Knightmarethegame (Netherlands)

As part of MTV’s long-running “Staying Alive” campaign to increase HIV prevention by encouraging condom use, Ogilvy Amsterdam created an interactive game.

MTV Networks International – Knightmarethegame (Netherlands)

Agency name: Ogilvy Amsterdam Client name: MTV Networks International Category: Small budget campaign

BACKGROUND

The Aids-prevention campaign “Staying Alive” started by MTV in 1998...

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