Mazda – Operation Renesis: can you handle it?
Agency name: Billington Cartmell Client name: Mazda Category: Event Marketing Country: UK
Mazda had to achieve 50,000 UK sales. They had developed a proposition 'Zoom Zoom' – i.e. the thrill of movement you first experience as a child – which has little or no meaning for consumers.
However, if consumers get behind the wheel of a Mazda, there is a strong likelihood they will buy. However, many consumers do not include Mazda when considering cars.
Traditionally, car manufacturers have offered track days as part of the...