Lucozade Sport: Club Crusade
Campaign details
Agency name: Ogilvy DublinCategory: LoyaltyCountry: Ireland
Background
Lucozade Sport launched the Club Crusade in 2011 in order to drive frequency of purchase amongst sports participants. As the previous years campaigns were such a success and exceeded expectations, it was felt that continuing with the loyalty programme for 2013 would be highly recommended. With the campaign being so well-known amongst clubs, Lucozade Sport had an opportunity to build on the success of the campaign and increase loyalty amongst more sports clubs in Ireland.
Along with the stereotypical competitors such as...