Lloyds TSB (UK) - Noughty and Nice

The Lloyds TSB AMEX Rewards Credit Card offered 0% interest on balance transfers for 9 months with a very visual Noughty and Nice doughnut promotion – the double meaning of zero and a tasty pastry being the main theme.
  

Lloyds TSB (UK) – Noughty and Nice

Campaign Title Noughty and NiceBrand Lloyds TSB BankCategory A11 Services – Financial, Public Services, Utilities, Environment & AgricultureMedal BronzeAgency Billington Carmell

SUMMARY

The Lloyds TSB AMEX Rewards Credit Card offered 0% interest on balance transfers for 9 months with a very visual Noughty and Nice doughnut promotion – the double meaning of zero and a tasty pastry being the main theme.

CHALLENGES

The card had been launched in June 2005, but applications were lower than forecast, and with 0% interest on balance...

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