Campaign details
Agency: TRUE COMPANYCountry: Italy
Background
LELO is a global market leader in the "sex toys" segment. The challenge was to extend the brand communication in a completey different area, in order to enhance the awareness of the product in Italy and boost sales.
LELO doesn't have a real direct competitor on its market, because it operates in a luxury market segment.
In Italy, press and influencers have difficulty in talking about sex toys, so we wanted to find a different opportunity for PR activities and spread word of mouth about LELO products.