LELOi AB: LELO e Le Storie Tese

LELO, the upmarket Swedish sex toy manufacturer, enhanced brand awareness in Italy through co-marketing with a nationally famous band.

Campaign details

Agency: TRUE COMPANYCountry: Italy

Background

LELO is a global market leader in the "sex toys" segment. The challenge was to extend the brand communication in a completey different area, in order to enhance the awareness of the product in Italy and boost sales.

LELO doesn't have a real direct competitor on its market, because it operates in a luxury market segment.

In Italy, press and influencers have difficulty in talking about sex toys, so we wanted to find a different opportunity for PR activities and spread word of mouth about LELO products.

National context of...

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