Personal Billboards
Campaign details
Brand: JCDecauxAgency: BBDOCountry: Belgium
Background
In these modern times, with all those new digital advertising possibilities, the power of a simple billboard is more and more underestimated.
We wanted Marketing Directors to know that even in these modern times, outdoor is still a very effective medium. But as they are very busy people that receive thousands of similar requests a day, we knew an email wouldn't do. So, we had to find another way to get their attention.
Objectives
Get busy marketing directors to attend our presentations about the possibilities of...