Intel - Intel & Ikea- Duvet Days Experiential (UK)

IKEA and Intel collaborated to mutual benefit: IKEA wanted to make consumers aware of how digital technology could improve home environments and Intel wanted to embrace the “cocooning” trend of staying at home.

Intel – Intel & Ikea- Duvet Days Experiential (UK)

Agency name: Bray Leino LtdClient name: IntelCategory: Innovative Idea or Concept

BACKGROUND

The collaboration of Intel® & IKEA – two very different brands that had never worked with each other before...

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