InBev - Hertog Jan - Ode to Autumn (Netherlands)

The main objective was to strengthen the position of Hertog Jan Bockbier as one of the Netherlands’ best Bockbiers.

InBev – Hertog Jan – Ode to Autumn (Netherlands)

Agency name: &KoenseSeverein Client name: Leon Broer Category: Brand-building

BACKGROUND

While Hertog Jan specialty beers are showing strong growth; the Bockbier is lagging behind. During the 2006...

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