Iglo - Freeze and Win (Netherlands)

Igloo, the frozen food business, wanted to improve consumer perceptions of frozen products and increase penetration of its products over the long-term.

Iglo – Freeze and Win (Netherlands)

Agency name: Ogilvy AmsterdamClient name: IgloCategory: Product Launch/Relaunch/Trial campaigns

BACKGROUND

Iglo is an A brand and the market leader in the frozen food sector.

Private labels have a strong position in vegetables...

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