How IRN-BRU owned Glasgow 2014

This case study explores how IRN-BRU, the soft drink, became the most memorable sponsor of the Glasgow 2014 Games through a campaign focused upon its audience and accessibility.

How IRN-BRU owned Glasgow 2014

Campaign details

Agency: Leith Links Client: AG Barr Category: Sponsorship/Joint Effort/Tie-in Country: UK

Background

The Commonwealth Games in Glasgow represented an opportunity for IRN-BRU to capture the mood of the nation, whil

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