Freeview Freddie

This case study describes how Freeview, a TV broadcast channel in the UK, changed perceptions of its free service and engaged a young audience with social media videos.

Freeview Freddy

Campaign details

Brand: FreeviewAgency: Jack Morton WorldwideCountry: United Kingdom

Background

Freeview came to us with an awareness challenge. The television broadcast channel needed to remind consumers of Freeview's offer, via the use of social media platforms, with an ultimate objective of increasing device sales and number of signups to the channel. The market includes a mix of paid-for and free entertainment services for television channel broadcasting, so Freeview's competitors included the likes of Sky, Virgin and other television broadcast providers. Freeview's point of difference is that, unlike those competitors, the channels it offers...

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