Institut Of Drivers Therapies
Campaign details
Brand: Ford Motor CompanyAgency: Wunderman PragueCountry: Czech Republic
Background
The new standard version of Ford Focus arrived to the Czech market equipped with new technologies that boost security as well as comfort while driving. Our task was to draw the attention to the new Focus in an attractive way, rather than by listing the technological facts, like the competing companies do.
National Context of the Campaign
We built the campaign around a specific Czech sense of humor. Czechs like to make fun of themselves and their tiny failures. They...