De Tijd (Belgium) – Cyriel (84) Needs a Job
Campaign Title Cyriel (84) Needs a JobBrand De TijdCategory A12 – The MediaMedal GoldAgency I Do
SUMMARY
'De Tijd' is a business newspaper that regularly publishes brochures on different topics in its weekend edition. One such brochure featured Belgian rules and regulations for pensions and retirement. It was targeted at HR Managers who are generally considered the most involved with pensions after employees themselves.
CHALLENGES
Taking care of the employee's pension is seen as a good way to bond and build relationships,...