De Standaard – Elections

The Belgian newspaper market has been in a state of gradual decline, but the 2006 local election presented a chance for quality title De Standaard to stimulate sales.

De Standaard – Elections

Agency name: LDV United Client name: De Standaard Category: Innovative Idea or Concept Country: Belgium



The Belgian newspaper market has been in decline for several years. De Standaard's active promotion policy still allowed it to grow in 2006 with innovative and multimedia campaigns being at the root of this success.

De Standaard used to position itself as the conservative quality paper in Belgium. Thanks to an innovative promotion policy and editorial efforts De Standaard managed to change this perception.


Elections are big business for newspapers especially in...

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