Child Focus: Put a Price on your precious

Child Focus, the Belgian center for Missing Children, raised awareness of the sexual exploitation of children by creating a confronting online tool.

Campaign details

Agency: These DaysCountry: Belgium

Background

Child Focus, the Belgian center for Missing Children, wanted to open the debate on an unspeakable truth: sexual exploitation of children. Most Europeans think this is a far-away-issue in exotic countries. Sadly it is also a horrifying reality close to home. We got the whole country talking about the problem with a confronting online tool: a calculator that estimated the price criminals would pay for your child. By sharing a picture of your children with a price tag, you spread the message. Without any media budget our campaign reached 16...

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