Campaign details
Agency: These DaysCountry: Belgium
Background
Child Focus, the Belgian center for Missing Children, wanted to open the debate on an unspeakable truth: sexual exploitation of children. Most Europeans think this is a far-away-issue in exotic countries. Sadly it is also a horrifying reality close to home. We got the whole country talking about the problem with a confronting online tool: a calculator that estimated the price criminals would pay for your child. By sharing a picture of your children with a price tag, you spread the message. Without any media budget our campaign reached 16...