Cestovní kancelář FISCHER: Foodie Travellers

Fischer, the biggest travel agency in the Czech Republic, explored whether tourists' main motivation for spending money on vacation is buying into local cuisine by launching an email campaign, offering them local culinary specialities .

Campaign details

Agency: Wunderman PragueCountry: Czech Republic

Background

Why are people going on vacation? To go to the sea? Entertainment? Nature? None of these...but for the food!

According to opinion polls, most tourists really love to discover local cuisine during their vacation. Fischer - the biggest travel agency in Czech - understands travel appetites of its customers very well.

Objectives

We know from polls that people love to enjoy food during their travel. Our challenge was to confirm to what extent this phenomenon is the key motivation in spending money on a vacation. The client set our...

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