Bodegas Barbadillo: Poetry in a Bottle

Bodegas Barbadillo, a Spanish winery, successfully launched a new special vintage wine and raised brand awareness in the UK and Spanish markets.

Campaign details

Agency: 360 MARKETING & COMM.Country: Spain

Background

Bodegas Barbadillo is a winery founded in 1821, one of the 10 oldest family-owned businesses in Spain. Barbadillo produces and sells top quality wines. Being world leader in sherry production, the company has received numerous awards, including having a wine listed in the 100 Best Wines of the World by Wine Spectator and being the first sherry winery to get 100 Parker points. Unfortunately, many recent and potential consumers may not be aware of these honors.

In an effort to elevate the brand's image in the marketplace, Bodegas...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands