Campaign details
Agency: 360 MARKETING & COMM.Country: Spain
Background
Bodegas Barbadillo is a winery founded in 1821, one of the 10 oldest family-owned businesses in Spain. Barbadillo produces and sells top quality wines. Being world leader in sherry production, the company has received numerous awards, including having a wine listed in the 100 Best Wines of the World by Wine Spectator and being the first sherry winery to get 100 Parker points. Unfortunately, many recent and potential consumers may not be aware of these honors.
In an effort to elevate the brand's image in the marketplace, Bodegas...