Billa (Austria) - Billa Testbox

This brief paper dicusses a campaign by Austrian supermarket Billa, during which, on a quarterly basis, members of BILLA Club with the highest purchasing power received a gift box.
  

Billa (Austria) – Billa Testbox

Campaign Title Billa TestboxBrand BillaCategory A10 Retailers & Mail Order, B2 InnovationMedal BronzeAgency Euro RSCG 4D

SUMMARY

On a quarterly basis, 80,000 members of Austrian supermarket Billa's BILLA Club...

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