Beiersdorf: NIVEA Electric Picnic Experience

NIVEA, a skincare brand, raised awareness of its products among Irish millennials by setting up an experience zone at Electric Picnic, the largest music festival in Ireland.

Campaign details

Agency: Because XM Country: Ireland

Background

In 2015 NIVEA was the number 2 brand in the market with a 34.6% market share. The market is incredibly competitive with discounted pricing and BOGOF offers. The brand were under a lot of pre

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